Tourism as the driving force of the Greek economy
03 MAR
Tuesday 03 March - Marketing Greece
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Tourism as the driving force of the Greek economy

The Greek Tourism Confederation and Marketing Greece underlined the confidence that exists in Greek tourism at a press conference at the Palais am Funkturm, on the eve of ITB 2015.

With a record 25 million people expected to visit Greece in 2015, bringing an anticipated 14 billion euros into the Greek economy, the role of tourism in driving forward the Greek economy was underlined ahead of the opening of the world’s premier tourism exhibition in Berlin.

Early-season bookings and the increase in scheduled flights to Greece indicate that the 24.5 million visitors that Greece welcomed in 2014 – including 2.5 million cruise ships arrivals – will be surpassed this year.

Indeed, last year’s arrivals represented a 23% rise on 2013, with 13.5bn euros of direct receipts for the Greek economy as a result. Visitors from Germany reached 2.5 million (+8.6%), with a direct revenue of 2bn euros (+4.6%). According to market research institute GfK, year-to-date bookings for 2015 to Greece from Germany, by end of January 2015, were up by 12.8% compared to the same period last year, with the average booking 1% cheaper compared to 2014.

Playing a unifying role in the burgeoning spirit of collaboration among Greek tourism organisations, the Greek Tourism Confederation and Marketing Greece appeared with representatives from Eurobank, Enterprise Greece and Aegean Airlines – leading voices in private sector investment, privatisation and transport – to deliver a message of confidence and productivity.

“2014 was undoubtedly a golden year for Greek tourism, with a 23% increase in tourism arrivals from 2013 and Greece re-entering the top 15 tourism destinations of the world,” stressed Andreas Andreadis, president of the Greek Tourism Confederation. “With a 13.5bn Euro direct boost to the real economy and with over 35bn Euro total effect, cities, islands, communities of all sizes and the small and medium-sized businesses that make up the backbone of the Greek economy have been revitalised through tourism. The result has been the creation of more than 100,000 jobs.”

Iossif Parsalis, General Manager of Marketing Greece, noted that the attraction of Greece as sun and beach destination is clearly as strong as ever, but that the country’s renowned hospitality and the longstanding bond between Greeks and Germans have proved crucial to maintaining momentum in Greece’s most significant tourism market.

“Greece has such a strong tourism product that bookings have been unaffected by political developments,” he said. “It has reinforced the close friendship between Greece and Germany. In order to showcase the undiscovered and authentic side of the country, we have chosen ten experiences – our Top 15 Pitch Perfect Greece – which we’re inviting German journalists and bloggers to live for themselves.”

Also attending the press conference, Regional Governor of Central Macedonia Apostolos Tzitzikostas contributed a voice of support from the state and highlighted the experiences offered by a much-loved destination.

“Introducing Central Macedonia, we present the land where march together the inseparable legends and history, the sun and the sea, the highest peaks of Greece and the most beautiful shores of the Mediterranean,” he said. “It is where Alexander the Great was born, raised and taught, where the cultures of West and East have met through the centuries, tied to each other in a continuity that remains within the plethora of monuments. And it is also a piece of modern Greece, with cities full of life, ready to offer to the most demanding visitor Greek hospitality and a high quality of service at any time of year.”

Stressing the extensive service offered by Aegean Airlines, CEO Dimitris Gerogiannis highlighted the improvement of tourism services in Greece and the positive experience of German customers who visited the country in 2014 as reasons to expect another strong year in 2015.

“Aegean is committed to supporting the national effort by investing in brand new aircraft in 2015 as well as launching multiple new routes and services to support the quality of the Greek tourism product,” he said. “We make sure our customers get the first positive welcome to our country when they step onto our aircraft presenting local products and areas of Greece. This year we offer more direct services to Germany than ever before. We connect as many as 7 German cities with direct flights to Athens of course, but also to our regional bases of Heraklion, Thessaloniki, Rhodes, Corfu and Kalamata. A total of 25 direct routes from Germany to Greece. Finally, from Athens we can connect to the smallest island with 33 domestic destinations, offering the chance for unique experiences in new undiscovered places”.

“Tourism has been a key pillar of the Greek economy throughout the crisis years and it certainly has the potential to be the cornerstone of a new, extrovert and internationally competitive growth model”, Kostas Vassiliou, General Manager Corporate & Investment Banking Eurobank, said. “Eurobank is the financial strategic partner of the Greek tourism. We are the only bank with a dedicated Hotel and Leisure Unit, providing unparalleled local expertise and customized financial solutions to our clients. We are committed to further expanding our leadership in the sector, through directly funding and raising capital from international investors for sound tourism business endeavors”.

And a rise in investor interest through tourism was noted by Stephanos Issaias, CEO of Enterprise Greece. “Offering a traditionally strong and internationally recognized tourism product, and through the increased participation of investors in this sector, Greece is in the process of upgrading its infrastructure, while also diversifying the product that we offer,” he said. “The country is being transformed into a year-round destination. Enterprise Greece welcomes responsibly all business plans and supports investors through transparent and direct guidance, so that both the investor and the country can benefit to the highest degree possible.”

 

Share this story:
Tourism as the driving force of the Greek economy
03 MAR
Tuesday 03 March - Marketing Greece
Share this story:

Tourism as the driving force of the Greek economy

The Greek Tourism Confederation and Marketing Greece underlined the confidence that exists in Greek tourism at a press conference at the Palais am Funkturm, on the eve of ITB 2015.

With a record 25 million people expected to visit Greece in 2015, bringing an anticipated 14 billion euros into the Greek economy, the role of tourism in driving forward the Greek economy was underlined ahead of the opening of the world’s premier tourism exhibition in Berlin.

Early-season bookings and the increase in scheduled flights to Greece indicate that the 24.5 million visitors that Greece welcomed in 2014 – including 2.5 million cruise ships arrivals – will be surpassed this year.

Indeed, last year’s arrivals represented a 23% rise on 2013, with 13.5bn euros of direct receipts for the Greek economy as a result. Visitors from Germany reached 2.5 million (+8.6%), with a direct revenue of 2bn euros (+4.6%). According to market research institute GfK, year-to-date bookings for 2015 to Greece from Germany, by end of January 2015, were up by 12.8% compared to the same period last year, with the average booking 1% cheaper compared to 2014.

Playing a unifying role in the burgeoning spirit of collaboration among Greek tourism organisations, the Greek Tourism Confederation and Marketing Greece appeared with representatives from Eurobank, Enterprise Greece and Aegean Airlines – leading voices in private sector investment, privatisation and transport – to deliver a message of confidence and productivity.

“2014 was undoubtedly a golden year for Greek tourism, with a 23% increase in tourism arrivals from 2013 and Greece re-entering the top 15 tourism destinations of the world,” stressed Andreas Andreadis, president of the Greek Tourism Confederation. “With a 13.5bn Euro direct boost to the real economy and with over 35bn Euro total effect, cities, islands, communities of all sizes and the small and medium-sized businesses that make up the backbone of the Greek economy have been revitalised through tourism. The result has been the creation of more than 100,000 jobs.”

Iossif Parsalis, General Manager of Marketing Greece, noted that the attraction of Greece as sun and beach destination is clearly as strong as ever, but that the country’s renowned hospitality and the longstanding bond between Greeks and Germans have proved crucial to maintaining momentum in Greece’s most significant tourism market.

“Greece has such a strong tourism product that bookings have been unaffected by political developments,” he said. “It has reinforced the close friendship between Greece and Germany. In order to showcase the undiscovered and authentic side of the country, we have chosen ten experiences – our Top 15 Pitch Perfect Greece – which we’re inviting German journalists and bloggers to live for themselves.”

Also attending the press conference, Regional Governor of Central Macedonia Apostolos Tzitzikostas contributed a voice of support from the state and highlighted the experiences offered by a much-loved destination.

“Introducing Central Macedonia, we present the land where march together the inseparable legends and history, the sun and the sea, the highest peaks of Greece and the most beautiful shores of the Mediterranean,” he said. “It is where Alexander the Great was born, raised and taught, where the cultures of West and East have met through the centuries, tied to each other in a continuity that remains within the plethora of monuments. And it is also a piece of modern Greece, with cities full of life, ready to offer to the most demanding visitor Greek hospitality and a high quality of service at any time of year.”

Stressing the extensive service offered by Aegean Airlines, CEO Dimitris Gerogiannis highlighted the improvement of tourism services in Greece and the positive experience of German customers who visited the country in 2014 as reasons to expect another strong year in 2015.

“Aegean is committed to supporting the national effort by investing in brand new aircraft in 2015 as well as launching multiple new routes and services to support the quality of the Greek tourism product,” he said. “We make sure our customers get the first positive welcome to our country when they step onto our aircraft presenting local products and areas of Greece. This year we offer more direct services to Germany than ever before. We connect as many as 7 German cities with direct flights to Athens of course, but also to our regional bases of Heraklion, Thessaloniki, Rhodes, Corfu and Kalamata. A total of 25 direct routes from Germany to Greece. Finally, from Athens we can connect to the smallest island with 33 domestic destinations, offering the chance for unique experiences in new undiscovered places”.

“Tourism has been a key pillar of the Greek economy throughout the crisis years and it certainly has the potential to be the cornerstone of a new, extrovert and internationally competitive growth model”, Kostas Vassiliou, General Manager Corporate & Investment Banking Eurobank, said. “Eurobank is the financial strategic partner of the Greek tourism. We are the only bank with a dedicated Hotel and Leisure Unit, providing unparalleled local expertise and customized financial solutions to our clients. We are committed to further expanding our leadership in the sector, through directly funding and raising capital from international investors for sound tourism business endeavors”.

And a rise in investor interest through tourism was noted by Stephanos Issaias, CEO of Enterprise Greece. “Offering a traditionally strong and internationally recognized tourism product, and through the increased participation of investors in this sector, Greece is in the process of upgrading its infrastructure, while also diversifying the product that we offer,” he said. “The country is being transformed into a year-round destination. Enterprise Greece welcomes responsibly all business plans and supports investors through transparent and direct guidance, so that both the investor and the country can benefit to the highest degree possible.”

 

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