DESIGN & DEVELOPMENT
OF TOURISM PRODUCTS
The modern model of tourism development is expressed through the creation of tourism products and experiences that go beyond previously offered, now outdated, products and services. This innovative international practice is one of the key services of Marketing Greece and its purpose is to significantly differentiate the experiences afforded to Greece’s visitors.
The design and promotion of the Greek Tourism Product portfolio is composed of three specific fields of activity:
1. The design and development of tourism products and destinations
2. The implementation and the improvement of the infrastructure of the tourism product and its promotion in international sales channels
3. The strategic planning and implementation of communications activities for the destinations and their products
The objective of all the above is the formation of a complete portfolio of Greek tourism products, so that each destination/ tourism product will be differentiated in relation to the competition and will attract specific target markets, thus increasing its attractiveness, visitation and value.