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WP_Post Object ( [ID] => 2405 [post_author] => 4 [post_date] => 2017-12-05 16:10:58 [post_date_gmt] => 2017-12-05 16:10:58 [post_content] => Wanderlust Greece is back for Season 2 and this time we’re getting up close and personal with our home city. After uncovering the best of the Peloponnese, it’s all about Athens on the Digital Travel Show that broadcasts live on Discover Greece’s social media channels. Our guest presenter will spend six weeks living and breathing everything that’s great about Athens, tapping right into the city’s incredible urban vibe. Discover the people, the neighbourhoods, the architecture that make Athens one of the most exciting city break destinations in the world. The modern cultural highlights, sitting right alongside the ancient classics. We’ll have whole episodes dedicated to food and wine (and that means wineries too) and the magical Athenian Riviera. We’ll even take you to the gardens and mountain escapes in and around the city that we’ve been keeping secret till now. And then there’s the bit we’re really looking forward to. The nightlife and Christmas spirit(s). Enough said! With special thanks to the Athens International Airport [post_title] => Wanderlust Greece, the first digital travel show, is live in Athens [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => wanderlust-greece-the-first-digital-travel-show-is-live-in-athens [to_ping] => [pinged] => [post_modified] => 2018-12-04 11:45:08 [post_modified_gmt] => 2018-12-04 11:45:08 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.marketinggreece.com/?post_type=news&p=2405 [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) Wanderlust Greece, the first digital travel show, is live in Athens
Wanderlust Greece, the first digital travel show, is live in Athens
WP_Post Object ( [ID] => 2404 [post_author] => 4 [post_date] => 2017-03-29 16:07:44 [post_date_gmt] => 2017-03-29 16:07:44 [post_content] => Athens has caught the attention of influential Italian media with four extensive feature articles revealing the capital as a ‘new’ city break destination worth rediscovering. The articles in fashion and lifestyle magazine Vogue Italia, men’s lifestyle magazine Icon Panorama, women’s lifestyle magazine Donna Moderna and lifestyle magazine Living (a supplement of daily newspaper Corriere della Sera) showcase modern Athens through new trends in gastronomy, hotels and bars, trendy neighbourhoods, and culture and design and are the result of media visits arranged by Marketing Greece to promote the city to Italian travellers. “Athens is the beautiful art teacher, a classy and cheeky lover, aware of their unique charm, who conquers us within seconds,” the online edition of Vogue Italia told its readers in a style-conscious travel guide, accompanied by 25 images showing the “uniquely fascinating” capital and highlighting key ancient sites, neighbourhoods, Greek design and cool bars and restaurants showcasing neo-Hellenic cuisine. Meanwhile, Italian men’s lifestyle magazine Icon Panorama published an online travel destination feature on the revival of Athens, throwing the spotlight on its new cultural attractions, particularly new museums and cultural centres. “As soon as you arrive in Athens, you feel the vibrant, joyful, contagious energy of a city that is in the throes of a period of great cultural and artistic resurgence,” the story reads. Popular Italian women’s lifestyle magazine Donna Moderna published a travel destination feature detailing the multiple reasons to consider Athens for a city break, including the capital’s wine bar scene and its newly-opened cultural attractions. “Pedestrianised Eolou Street … is the place where, in the space of a few square metres, you can figure out the character of this city: young men playing guitar, buzzing cafes and wine bars invite you take a seat,” the writer notes. And design and lifestyle magazine Living  produced a nine-page print and online feature on Athens’ thriving arts and culture scene, contemporary architectural design and dining and bar scene. Further stories are due to be published this year in Corriere della Sera and travel magazine Touring Club Italiano. Read the Vogue article here Read the Icon Panorama article here Read the Donna Modern article here Read the Living article here [post_title] => Leading Italian newspapers and magazines brand capital an exciting ‘new’ cultural destination [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => leading-italian-newspapers-and-magazines-brand-capital-an-exciting-new-cultural-destination [to_ping] => [pinged] => [post_modified] => 2018-12-04 11:45:35 [post_modified_gmt] => 2018-12-04 11:45:35 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.marketinggreece.com/?post_type=news&p=2404 [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) Leading Italian newspapers and magazines brand capital an exciting ‘new’ cultural destination
Leading Italian newspapers and magazines brand capital an exciting ‘new’ cultural destination
WP_Post Object ( [ID] => 2403 [post_author] => 4 [post_date] => 2017-03-17 16:06:59 [post_date_gmt] => 2017-03-17 16:06:59 [post_content] => Blogtrotters, Marketing Greece’s conceptual storytelling platform for digital influencers, has won Gold awards in the Digital PR category of the Ermis Awards, Greece’s leading provider of awards recognising creativity and excellence in communication, and for Storytelling Excellence at the Tourism Awards. Bringing together leading international digital influencers, the Blogtrotters platform has succeeded over the last three years in building a community that has brought innovation and creativity to the promotion of Greece as a travel destination. The 2016 platform – “Greece Beyond the Senses” – was designed to highlight the emotions that a trip to Greece sparks in visitors, inspiring a total of 55 digital influencers from eight countries to visit more than 30 destinations. Their experiences were conveyed through unique digital content, shared with millions of followers who, in turn, expressed their feelings through likes, comments and views. Through the use of digital assets – a microsite, dedicated hashtag, social media feed and an impressions measurement tool (Sensometer), the 2016 Blogtrotters programme succeeded in leaving a powerful digital footprint.
  • 145 million social media impressions
  • 6.4 million unique monthly visitor reach
  • 3,950 social media posts
  • 80 blog posts
  • 19 vlogs
All of this was brought together in video created video to celebrate the achievement. Referring to the awards, Marketing Greece General Manager Iossif Parsalis said: “The two Gold awards demonstrate the huge success of Blogtrotters during 2016 through its innovative and creative approach to storytelling, and engaging with an every-growing digital community of influencers, to promote Greece to an international audience. Targeting for the most part millennials, who influence and define travel trends, we have succeeded in raising the bar in digital communication of the Greek tourism product, utilising modern digital tools to promote destinations and experiences.” In strategic collaboration with Aegean, the Blogtrotters programme of conceptual trips began in 2014 with an event in Athens named “What’s the story?”. This was followed by an event of a much larger scale, held in Thessaloniki and Halkidiki in 2015, whose theme was “Young at Heart”. This year, in support of the United Nations World Tourism Organisation’s (UNWTO) designation of 2017 as the International Year of Sustainable Tourism for Development, Blogtrotters, seeks to showcase real-life examples of successful sustainable tourism practices in Greece under the concept of “Travel in Balance”. [post_title] => Blogtrotters wins double-Gold at awards [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => blogtrotters-wins-double-gold-at-awards [to_ping] => [pinged] => [post_modified] => 2018-12-13 10:17:52 [post_modified_gmt] => 2018-12-13 10:17:52 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.marketinggreece.com/?post_type=news&p=2403 [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw )
Blogtrotters wins double-Gold at awards
Blogtrotters wins double-Gold at awards
WP_Post Object ( [ID] => 2399 [post_author] => 4 [post_date] => 2016-09-15 16:03:40 [post_date_gmt] => 2016-09-15 16:03:40 [post_content] => High-profile lifestyle website points to turquoise seas, remote Olymbos and interesting island characters in a travel destination feature on the Dodecanese island The Italian online edition of lifestyle magazine Vanity Fair revealed the wild beauty of Karpathos in early summer in a travel destination feature that has received more than 144,000 views so far. The Dodecanese isle’s hidden beaches, colourful cultural traditions and unique local dishes counted among the highlights that the writer insists Italian travellers should not miss. “Karpathos’ seas have the most amazing colour I’ve ever seen and incredibly beautiful beaches, but do not come here for this. Come here to breathe in the Mediterranean as one should,” the story reads. Marketing Greece arranged a press trip to Karpathos for Vanity Fair Italia online, which receives 8.8 million unique visitors monthly, with the support of airline partner Aegean as part of efforts to promote the South Aegean abroad. Read the article here [post_title] => Italy’s Vanity Fair reveals the colourful traditions and secret beaches of Karpathos [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => italys-vanity-fair-reveals-the-colourful-traditions-and-secret-beaches-of-karpathos [to_ping] => [pinged] => [post_modified] => 2018-12-04 11:47:53 [post_modified_gmt] => 2018-12-04 11:47:53 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.marketinggreece.com/?post_type=news&p=2399 [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) Italy’s Vanity Fair reveals the colourful traditions and secret beaches of Karpathos
Italy’s Vanity Fair reveals the colourful traditions and secret beaches of Karpathos
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