Psyrri, Athens


WP_Post Object ( [ID] => 126391 [post_author] => 4 [post_date] => 2021-01-28 15:19:44 [post_date_gmt] => 2021-01-28 15:19:44 [post_content] => Marketing Greece, as part of its ongoing support for Greek tourism and in response to the challenges of the new era, presents the Outdoor Activities campaign which places Greece firmly on the map as part of the ever-increasing trend for outdoor activities. The aim of the campaign is to meet travellers’ new requirements. Travellers have been influenced by the new environment that has been created and are now changing their habits and reshaping their choices. At the forefront of these new habits is the need to feel safe which now plays a leading role for travellers, as does the ability to maintain social distancing and to enjoy more "space" for yourself and your fellow travellers. At the same time, contact with nature has been re-evaluated, with more weight now being given to the positive emotions such as happiness, joy and freedom that this contact evokes. Interest in adventure travel is increasing constantly and there continues to be high demand that reflects people’s search for experiences which highlight the local element of travel. This enthusiasm for outdoor activities can be seen in international trends and also in the valuable feedback given by the Greek outdoor activity providers who responded to a Marketing Greece questionnaire and highlighted the wide range of outdoor activities available in Greece and the prospects for the sector. With the Outdoor Activities campaign, Marketing Greece focuses on outdoor activities in 2021 and invites the international travelling public to an outdoor festival of action and relaxation. The Outdoor Activities campaign makes people its central theme and with the cinematic video "Greece | A passion for the great outdoors" it showcases the multitude of activities that Greece offers all year round. At the same time, it uncovers the extent and majesty of the natural areas to be found in the islands, the mountains and in inland areas. Impressive shots showing moments of calm and rejuvenation in Greek nature capture the preparation and anticipation around outdoor activities before handing the baton over to the excitement and fun that comes from the action and activities, and then closing with the feelings of pleasure and the pleasant tiredness we feel after an intense day spent in nature. A dedicated campaign page has been designed to guide the traveller through the world of Greek outdoor activities using original audiovisual content, Experience Articles, Best Of Lists and Cover Stories. Also, the UGC Gallery is enriched with a Call To Action button that leads the user to the providers that offer the activities. [post_title] => Marketing Greece showcases the world of Outdoor Activities available in Greek destinations all year round for international travellers [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => marketing-greece-showcases-the-world-of-outdoor-activities-available-in-greek-destinations-all-year-round-for-international-travellers [to_ping] => [pinged] => [post_modified] => 2021-03-03 15:23:49 [post_modified_gmt] => 2021-03-03 15:23:49 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) Marketing Greece showcases the world of Outdoor Activities available in Greek destinations all year round for international travellers
Marketing Greece showcases the world of Outdoor Activities available in Greek destinations all year round for international travellers
WP_Post Object ( [ID] => 7354 [post_author] => 4 [post_date] => 2020-06-04 11:20:39 [post_date_gmt] => 2020-06-04 11:20:39 [post_content] =>   Honourable Prime Minister, Dear Minister, Dear General Secretary, Ladies and gentlemen, It is a particular pleasure to be here, today, at such an important moment for Greek tourism. A period of unprecedented difficulty that, at the same time, contains hope. 2020 is a year that will remain forever etched in our minds. A year in which everything has changed. Our daily routines. How we interact and socialise. How we work. How and where we are entertained. Where we travel. The way we see the future. 2020 is a year full of fear, uncertainty… grief and pain for the loss of life. But it is also a year full of care, protection… and solidarity. In Greece, we had the good fortunate to react quickly. Responsibly… and effectively. To convert individual responsibility into collective success. To show that we are a nation that can overcome difficulty. And we did. The Greek state was courageous in taking difficult but very necessary protective measures. We were all courageous in sacrificing a precious part of our personal freedom, our lives as we knew them. And we were proved right. And this justification, this courage gives us the right to be here today. To plan – very carefully – for our future. To be optimistic that things can get a little better. Step by step. Ready to send a message of optimism and hope to the rest of the world. A message made up of light, sounds, memories and wishes. Simple and unpretentious. Representative of Greece. Modest and in moderation. As required by the times. That respects the unprecedented situation of the whole world. A message full of empathy for what we went through and where we find ourselves now. We know very well how carefully we must speak. Not to promise… not to provoke. To choose the right words… the right emotions. And to fit everything into 40 seconds. Into just one continuous piece of footage. That speaks for the unique experience called Greek summer. That makes you think, wish and dream. Because Greek summer is «state of mind». Wherever you are. Whatever you are doing. We aspire to create lasting anticipation. To build a new brand. A wish that can be fulfilled for each one of us. Whenever the time is right. Greek summer will always be here. Ladies and gentlemen, For all of the above to happen, we needed the will to join forces. The courage to form an alliance of the private and the public sector. Of Marketing Greece with the Greek National Tourism Organisation and the Tourism Ministry. At such a difficult time for Greek tourism and for Greece, joining forces was the only way forward. Τhis path was opened by the Prime Minister with his conviction and will that, together, we can achieve more. And for that, we thank him very much. Faithful to its mission and reason for being, Marketing Greece will fund the campaign for Greek tourism for 2020 and is granting it free of all copyright to the Greek state, for the promotion of the country and Greek tourism internationally. The campaign was designed and created with a talented and respected team of collaborators. Steve Vranakis, Chief Creative Officer for the Greek Government. Thanasis Papathanasiou, Executive Creative Director of Frank & Fame advertising agency. Thomas Varvitsiotis, Ilias Tsaoutsakis, The staff members of the Greek National Tourism Organisation, whose experience was invaluable, The Tourism Ministry, The video you will see shortly relates to the international campaign that is due to start immediately. The strategy and structure of its messaging are such that, depending on the prevailing conditions of the coming weeks, the video can be released immediately. At the same time, a separate video is being created to boost domestic tourism. Ladies and gentlemen, What you see today is the result of hard, exhaustive work. It reflects our passion for what we do. The belief that we can contribute. The certainty that, together, we can succeed once again. To emerge victorious from this difficult battle. To make Greek tourism even more successful. To make Greece even brighter, even more desirable. Thank you very much [post_title] => Speech of Ioanna Dretta, CEO of Marketing Greece, at the launch of The Greek Summer State Of Mind campaign [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => speech-dretta-campaign-the-greek-summer [to_ping] => [pinged] => [post_modified] => 2020-06-29 10:18:16 [post_modified_gmt] => 2020-06-29 10:18:16 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) Speech of Ioanna Dretta, CEO of Marketing Greece, at the launch of The Greek Summer State Of Mind campaign
Speech of Ioanna Dretta, CEO of Marketing Greece, at the launch of The Greek Summer State Of Mind campaign
WP_Post Object ( [ID] => 126398 [post_author] => 4 [post_date] => 2020-06-03 15:55:13 [post_date_gmt] => 2020-06-03 15:55:13 [post_content] => Summer 2020 March 2020 A global pandemic, a whole new world, an environment that is completely unknown in modern times. This new reality also means that tourism is facing the biggest threat it has ever known, and the upward trend in Greek tourism comes to an unexpected and sudden halt. June 2020 For Greek tourism, the end of the first wave of the pandemic comes as the summer of 2020 is beginning, and the industry has to send out a message of its own, to send its own invitation to the international travelling public. After a global lockdown, when victims are being counted and humanity is still numb, frightened and wary of travel, Marketing Greece, the Ministry of Tourism and Steve Vranakis, Chief Creative Officer, join forces. Greek tourism makes the most of its opportunity to talk about what makes it different and gives Greece its comparative advantage - the Greek summer. Going beyond stereotyped attitudes and anachronistic approaches, Greek summer reveals its true identity and Greek tourism builds its new brand "Greek Summer Is A State Of Mind". This functions to remind the international traveling public that the lived experience of a Greek Summer holds something deeper, more true, more human, and this is the feeling of freedom and happiness that comes from being in contact with nature and from being with those you love. In its initial phase, the national campaign identifies with the feelings and emotions that people have been missing during the lockdown, shows empathy and understanding of what has been going on throughout the entire world, builds up the image of Greek tourism from the very beginning and adopts a new, modern communications approach. July 2020 The country opens its borders and the national campaign moves on to its next phase, with the central message of  the "Endless Greek Summer" which, beyond the lived experience of a Greek summer, holds the meaning of the "eternal and endless Greek summer" and, at the same time, builds the idea of how the feeling that comes from a Greek summer lasts after the holiday itself has finished. Facts
  • 2 communication bursts
    • a) Greek Summer is a State of Mind, and the international traveling public is invited to experience this "wherever you are", as anyone can enjoy being happy, wherever they may be. So, Greek Summer is a State of Mind promotes the values and feelings that a Greek summer can offer to everyone
    • b) Α Greek summer never ends - "Endless Greek Summer", and as well as the emotions and feelings it brings, a Greek summer has a lasting effect both in time and on our feelings. So, we invite international travellers to experience a Greek summer in person "See you soon"
  • 2 films for international travellers
  • 1 film for the Greek public with the aim of strengthening internal tourism
  • 8 short videos moments showing “moments” from the Greek summer, placed for free use on social media
  • A photo gallery showing destinations and travel experiences which visitors can enjoy in Greece placed for free use on social media
  Figures As changing circumstances demanded, one of the most important advantages of the national campaign was its ability to adapt to the prevailing conditions, giving it flexibility and increased reflexes. Marketing Greece has faith in its mission and its raison d'être and therefore it met the cost of the Greek tourism campaign for 2020 and granted free copyright of the campaign to the Hellenic Tourism Organization, so the country and Greek tourism could be promoted internationally. The campaign was designed and implemented by Marketing Greece, Thanassis Papathanassiou of Frank and Fame, Steve Vranakis - CCO of the Greek Government, Thomas Varvitsioti and Elias Tsaousaki, in collaboration with EOT executives and the Ministry of Tourism [post_title] => Greek Tourism Diary [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => greek-tourism-diary [to_ping] => [pinged] => [post_modified] => 2021-03-03 16:13:14 [post_modified_gmt] => 2021-03-03 16:13:14 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw )
Greek Tourism Diary
Greek Tourism Diary
WP_Post Object ( [ID] => 7113 [post_author] => 4 [post_date] => 2020-04-24 13:23:00 [post_date_gmt] => 2020-04-24 13:23:00 [post_content] => Discover Greece, which showcases the best of Greece as a holiday destination, has relaunched with new content and a premium design that puts it at the forefront of international travel portals. Originally launched in 2013 by Marketing Greece, the new-look has been inspired by modern travel trends and best practices, such as a mobile-first design and the latest videography techniques, and gives an all-the-way through Plan Your Trip booking functionality for flights and hotels. In addition to featuring the sun & beach holidays on which Greece has built its reputation as a much-loved holiday destination, the portal presents the full range of Places To Go and Things To Do on the islands and mainland, including a focus on culture, gastronomy and sea and mountain activities as well as city and island breaks. The new content includes more than 100 experiences, from virtual walking tours in towns and cities to excursions around the leading archaeological sites and museums. Users are taken on gastronomy tours – tasting their way around Athens, Thessaloniki and other culinary gems like Corfu and Chania or to the vineyards of Santorini and Halkidiki – and on boat trip to legendary beaches such as Shipwreck Bay in Zakynthos and Skiathos’ Lalaria beach. There is an emphasis on insider knowledge, including the best months in which to visit and local tips how to have a complete holiday experience once there. On top of that, there is a wealth of Travel Ideas about how to enjoy Greece all year round and a focus on up-and-coming destinations. There are road trips around the Peloponnese and Crete – and island-hopping excursions to the likes of the Cyclades and Ionian islands – designed to be followed in total or in part and emphasising lesser-known gems in those regions in addition to the not-to-be-missed landmarks. Readers are given full access to an archive of feature stories and blog posts, full of information such as where they can enjoy activities such as mountain biking, hiking, climbing, sailing and skiing in Greece, or the best places for a spring or autumn break. And for those who aren’t sure what they’re looking for, there is a beautifully presented Dream Away section, in which you can be inspired to read about destinations and experiences just by browsing images that link to those stories. With a focus on user-generated content and videos, the new-look Discover Greece aims to engage with its community, which continues to grow across its social media platforms (YouTube, Facebook, Instagram and Twitter). Finally, there is an emphasis on ethical travel through the promotion of sustainability (minimising waste and the use of plastic, using refillable water bottles and preserving archaeological and natural sites for future generations) and the concept of localhood (engaging with locals, supporting the preservation of traditions and crafts and buying local products) in order to support the communities on which Greek tourism has been built. Marketing Greece, the creator of Discover Greece, is a non-profit initiative of the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels to promote Greece as a holiday destination. It designs and implements promotional campaigns, aimed at upgrading the qualitative aspects of Greek tourism – in other words, a higher average spend for tourists visiting Greece, extending the tourism season and a wider geographical spread of visitors throughout the country – chiefly through Discover Greece and its social media ecosystem and a range of International Public Relations activities. [post_title] => New-look puts the visitor experience first [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => new-look-discovergreece-com-puts-the-visitor-experience-first [to_ping] => [pinged] => [post_modified] => 2020-04-24 13:23:00 [post_modified_gmt] => 2020-04-24 13:23:00 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) New-look puts the visitor experience first
New-look puts the visitor experience first