Psyrri, Athens


WP_Post Object ( [ID] => 2728 [post_author] => 4 [post_date] => 2019-03-07 13:33:53 [post_date_gmt] => 2019-03-07 13:33:53 [post_content] =>   Dear Minister, Ladies and gentlemen, I am especially happy to be in Berlin, for the presentation of the campaign inspired and planned by Marketing Greece. The video that you are going to see today – and the campaign as a whole – is the result of many collaborations. A keyword for all of us who serve Greek tourism. Because Marketing Greece constitutes a powerful vehicle for collaborations. This is what in practice means that tourism is a matter for the many and not the few. It is the reason we constantly seek and encourage collaborations in every aspect of promoting Greece. It is our purpose and mission. And it is prism through which we have pursued our cooperation with the Greek State. So it gives us particular pleasure that the campaign is being implemented under the auspices – and with the full support – of the Ministry of Tourism.  And I would like to take this opportunity and thank personally the Minister of Tourism for this collaboration. The central video, which you will be seeing today, has been granted rights free for use by the Greek National Tourism Organisation. Added to this, a series of smaller thematic videos is being created for use on social media. Part of this material will be granted to companies, also free of rights, for the promotion of the country. Ladies and gentlemen, Marketing Greece was established and grew in difficult circumstances, thanks to the vision and persistence of all those who believed in the potential of Greek tourism. We operated as multipliers of positive messaging for Greece, at a time when the national economy was on its knees. Slowly, the company established itself and today it constitutes a worldwide phenomenon… in terms of its function, its place and its operation. Our principal tools are expertise, content, innovation and social media. And we can be best characterised as ‘outward looking’ (extrovert, as we call it) and ‘immediate’ in our response to challenges. We speak the language of everyone who has visited or wishes to visit Greece. Simple but not simplistic. Understandable and never overly-sophisticated. A language that is designed to trigger emotions, awaken memories and create desire. With messages that are experiential and authentic… just like a holiday to Greece. Our goal is to respond in the best possible way to the increased demands of the international tourism market. Of course, there are many challenges to overcome if we are to achieve our vision: A tourism industry performing to its full potential, driving other sectors of the national economy. And to reach this goal, the travel experience is, without a doubt, now the guiding force. Tourist arrivals and revenue are one side of this, but they don’t always tell the full truth. We’re not just interested in a tourist visiting Greece. We’re interested the visitor living the unrivalled travel experience that Greece offers. This means that the quality of the destination is dependent on that quality of its infrastructure, environment and services… all year round and from everyone. “Sun & beach” holidays remain at the heart of Greek tourism, but Greece has so much more to offer – and this is what we seek to showcase. To add layers to the visitor experience and make it even richer. This is the central message of the many campaigns that we implement. And this is our strategic direction. The Greek tourism product is a combination of nature, culture, gastronomy… of habits and a way of life. But it’s also something else, more immediate and even deeper: It’s about contact with people. Warm-hearted, affectionate, close. Hospitality for our visitors isn’t just about perfect living conditions. Perhaps, even more important is the warmth of the locals, their immediacy, friendship, their welcoming smile. There are certain magical words that hide so much power within them. “Listen”, “Eat”, “Look”, “Come”, “Dip”… each of them an invitation to experience something unique. A journey of freedom… Offered not because you have to, but because you want to. Immediate, truthful, with substance In other words … Unique, mystical, touching. At the centre of the campaign is the message of Greece’s famed hospitality. And the feeling of freedom that this brings. Offered with open-arms and generosity. A feeling that can be released with the simplest of scenes… the sound of rustling leaves, the touch of the sea, witnessing history from up close. Everyday scenes that become unique when you live them through the incredible hospitality of the locals. Nothing formulaic. Just moments… Every last detail … every scene… representing a value for Greek tourism… each making up a “chain of values” that reaches its climax with a single statement: “Oh My Greece” The admiration and awe you feel with scenes of unparallelled natural beauty and unpretentious luxury. Ladies and gentlemen, Closing, I would like to thank the partners who gave so much to make this dream come true. The advertising agency Frank & Fame and, in particular its Creative Chairman, Thanassis Papathanasiou. The director Michalis Bekos. The production company DTMH… and especially, Yannis Paraskevopoulos. The fantastically talented team at Marketing Greece Agapi Sbokou, the Vice President of Marketing Greece, who contributed so much from the very start of the project. To the dozens of friends and partners who have collaborated with such enthusiasm and purpose at every stage the project. And finally, please allow me a separate thank you – on behalf of all of us – to the private sector collaboration that participated in the fundraising that financed the entirety of the campaign. Without them, none of this would have been possible. Thank you very much!   [post_title] => Speech of Ioanna Dretta, Marketing Greece CEO, at ITB Berlin Convention [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => speech-of-ioanna-dretta-marketing-greece-ceo-at-itb-berlin-convention [to_ping] => [pinged] => [post_modified] => 2019-05-15 11:26:20 [post_modified_gmt] => 2019-05-15 11:26:20 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) Speech of Ioanna Dretta, Marketing Greece CEO, at ITB Berlin Convention
Speech of Ioanna Dretta, Marketing Greece CEO, at ITB Berlin Convention
WP_Post Object ( [ID] => 2405 [post_author] => 4 [post_date] => 2017-12-05 16:10:58 [post_date_gmt] => 2017-12-05 16:10:58 [post_content] => Wanderlust Greece is back for Season 2 and this time we’re getting up close and personal with our home city. After uncovering the best of the Peloponnese, it’s all about Athens on the Digital Travel Show that broadcasts live on Discover Greece’s social media channels. Our guest presenter will spend six weeks living and breathing everything that’s great about Athens, tapping right into the city’s incredible urban vibe. Discover the people, the neighbourhoods, the architecture that make Athens one of the most exciting city break destinations in the world. The modern cultural highlights, sitting right alongside the ancient classics. We’ll have whole episodes dedicated to food and wine (and that means wineries too) and the magical Athenian Riviera. We’ll even take you to the gardens and mountain escapes in and around the city that we’ve been keeping secret till now. And then there’s the bit we’re really looking forward to. The nightlife and Christmas spirit(s). Enough said! With special thanks to the Athens International Airport [post_title] => Wanderlust Greece, the first digital travel show, is live in Athens [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => wanderlust-greece-the-first-digital-travel-show-is-live-in-athens [to_ping] => [pinged] => [post_modified] => 2019-05-15 11:13:05 [post_modified_gmt] => 2019-05-15 11:13:05 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) Wanderlust Greece, the first digital travel show, is live in Athens
Wanderlust Greece, the first digital travel show, is live in Athens
WP_Post Object ( [ID] => 2404 [post_author] => 4 [post_date] => 2017-03-29 16:07:44 [post_date_gmt] => 2017-03-29 16:07:44 [post_content] => Athens has caught the attention of influential Italian media with four extensive feature articles revealing the capital as a ‘new’ city break destination worth rediscovering. The articles in fashion and lifestyle magazine Vogue Italia, men’s lifestyle magazine Icon Panorama, women’s lifestyle magazine Donna Moderna and lifestyle magazine Living (a supplement of daily newspaper Corriere della Sera) showcase modern Athens through new trends in gastronomy, hotels and bars, trendy neighbourhoods, and culture and design and are the result of media visits arranged by Marketing Greece to promote the city to Italian travellers. “Athens is the beautiful art teacher, a classy and cheeky lover, aware of their unique charm, who conquers us within seconds,” the online edition of Vogue Italia told its readers in a style-conscious travel guide, accompanied by 25 images showing the “uniquely fascinating” capital and highlighting key ancient sites, neighbourhoods, Greek design and cool bars and restaurants showcasing neo-Hellenic cuisine. Meanwhile, Italian men’s lifestyle magazine Icon Panorama published an online travel destination feature on the revival of Athens, throwing the spotlight on its new cultural attractions, particularly new museums and cultural centres. “As soon as you arrive in Athens, you feel the vibrant, joyful, contagious energy of a city that is in the throes of a period of great cultural and artistic resurgence,” the story reads. Popular Italian women’s lifestyle magazine Donna Moderna published a travel destination feature detailing the multiple reasons to consider Athens for a city break, including the capital’s wine bar scene and its newly-opened cultural attractions. “Pedestrianised Eolou Street … is the place where, in the space of a few square metres, you can figure out the character of this city: young men playing guitar, buzzing cafes and wine bars invite you take a seat,” the writer notes. And design and lifestyle magazine Living  produced a nine-page print and online feature on Athens’ thriving arts and culture scene, contemporary architectural design and dining and bar scene. Further stories are due to be published this year in Corriere della Sera and travel magazine Touring Club Italiano. Read the Vogue article here Read the Icon Panorama article here Read the Donna Modern article here Read the Living article here [post_title] => Leading Italian newspapers and magazines brand capital an exciting ‘new’ cultural destination [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => leading-italian-newspapers-and-magazines-brand-capital-an-exciting-new-cultural-destination [to_ping] => [pinged] => [post_modified] => 2019-05-15 11:27:45 [post_modified_gmt] => 2019-05-15 11:27:45 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw ) Leading Italian newspapers and magazines brand capital an exciting ‘new’ cultural destination
Leading Italian newspapers and magazines brand capital an exciting ‘new’ cultural destination
WP_Post Object ( [ID] => 2403 [post_author] => 4 [post_date] => 2017-03-17 16:06:59 [post_date_gmt] => 2017-03-17 16:06:59 [post_content] => Blogtrotters, Marketing Greece’s conceptual storytelling platform for digital influencers, has won Gold awards in the Digital PR category of the Ermis Awards, Greece’s leading provider of awards recognising creativity and excellence in communication, and for Storytelling Excellence at the Tourism Awards. Bringing together leading international digital influencers, the Blogtrotters platform has succeeded over the last three years in building a community that has brought innovation and creativity to the promotion of Greece as a travel destination. The 2016 platform – “Greece Beyond the Senses” – was designed to highlight the emotions that a trip to Greece sparks in visitors, inspiring a total of 55 digital influencers from eight countries to visit more than 30 destinations. Their experiences were conveyed through unique digital content, shared with millions of followers who, in turn, expressed their feelings through likes, comments and views. Through the use of digital assets – a microsite, dedicated hashtag, social media feed and an impressions measurement tool (Sensometer), the 2016 Blogtrotters programme succeeded in leaving a powerful digital footprint.
  • 145 million social media impressions
  • 6.4 million unique monthly visitor reach
  • 3,950 social media posts
  • 80 blog posts
  • 19 vlogs
All of this was brought together in video created video to celebrate the achievement. Referring to the awards, Marketing Greece General Manager Iossif Parsalis said: “The two Gold awards demonstrate the huge success of Blogtrotters during 2016 through its innovative and creative approach to storytelling, and engaging with an every-growing digital community of influencers, to promote Greece to an international audience. Targeting for the most part millennials, who influence and define travel trends, we have succeeded in raising the bar in digital communication of the Greek tourism product, utilising modern digital tools to promote destinations and experiences.” In strategic collaboration with Aegean, the Blogtrotters programme of conceptual trips began in 2014 with an event in Athens named “What’s the story?”. This was followed by an event of a much larger scale, held in Thessaloniki and Halkidiki in 2015, whose theme was “Young at Heart”. This year, in support of the United Nations World Tourism Organisation’s (UNWTO) designation of 2017 as the International Year of Sustainable Tourism for Development, Blogtrotters, seeks to showcase real-life examples of successful sustainable tourism practices in Greece under the concept of “Travel in Balance”. [post_title] => Blogtrotters wins double-Gold at awards [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => blogtrotters-wins-double-gold-at-awards [to_ping] => [pinged] => [post_modified] => 2019-05-15 11:15:30 [post_modified_gmt] => 2019-05-15 11:15:30 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => news [post_mime_type] => [comment_count] => 0 [filter] => raw )
Blogtrotters wins double-Gold at awards
Blogtrotters wins double-Gold at awards