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MARKETING OF TOURISM PRODUCTS

Tourism is a rapidly evolving environment. New destinations are constantly appearing on the world tourism map and the profile and needs of the modern traveller are ever-changing. At the same time, the use of the internet has completely changed the way we search for information and book holidays.   In such a complicated world, the key to highlighting a tourism product is to draw up a clear and complete marketing strategy, in keeping with the latest research and trends.

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