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About us

Our goal is to strengthen Greek tourism and enhance the image and reputation of Greece internationally through the repositioning and promotion of all aspects of its tourism product. We were established as a non-profit initiative in 2013 by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels.

Believing in the value of alliances and synergies, Marketing Greece works with destinations and organisations throughout Greece, from both the public and private sector and from within tourism and the wider market.

Over the years, we have collaborated with the Tourism Ministry, the Greek National Tourism Organization (EOT), regions, municipalities, tourism organisations, hotels associations, chambers of commerce and hotels, as well as not-for-profit initiatives such as DIAZOMA and private companies such as AEGEAN, Athens International Airport, Fraport, Eurobank, Coca-Cola etc.

We place special emphasis on the composition and promotion of experiences (through our consumer platform Discovergreece.com) and generating positive publicity around Greece internationally. And we design and implement multi-level campaigns, always seeking to contribute to creating innovative communication models.

At the same time, we are committed to enhancing communication, discussion and knowledge-sharing around tourism and to sharing our know-how, experience, and specialization in Destination Marketing with others.