Marketing Greece, as part of its ongoing support for Greek tourism and in response to the challenges of the new era, presents the Outdoor Activities campaign which places Greece firmly on the map as part of the ever-increasing trend for outdoor activities.
The aim of the campaign is to meet travellers’ new requirements. Travellers have been influenced by the new environment that has been created and are now changing their habits and reshaping their choices. At the forefront of these new habits is the need to feel safe which now plays a leading role for travellers, as does the ability to maintain social distancing and to enjoy more “space” for yourself and your fellow travellers. At the same time, contact with nature has been re-evaluated, with more weight now being given to the positive emotions such as happiness, joy and freedom that this contact evokes. Interest in adventure travel is increasing constantly and there continues to be high demand that reflects people’s search for experiences which highlight the local element of travel.
This enthusiasm for outdoor activities can be seen in international trends and also in the valuable feedback given by the Greek outdoor activity providers who responded to a Marketing Greece questionnaire and highlighted the wide range of outdoor activities available in Greece and the prospects for the sector. With the Outdoor Activities campaign, Marketing Greece focuses on outdoor activities in 2021 and invites the international travelling public to an outdoor festival of action and relaxation.
The Outdoor Activities campaign makes people its central theme and with the cinematic video “Greece | A passion for the great outdoors” it showcases the multitude of activities that Greece offers all year round. At the same time, it uncovers the extent and majesty of the natural areas to be found in the islands, the mountains and in inland areas. Impressive shots showing moments of calm and rejuvenation in Greek nature capture the preparation and anticipation around outdoor activities before handing the baton over to the excitement and fun that comes from the action and activities, and then closing with the feelings of pleasure and the pleasant tiredness we feel after an intense day spent in nature.
A dedicated campaign page has been designed to guide the traveller through the world of Greek outdoor activities using original audiovisual content, Experience Articles, Best Of Lists and Cover Stories. Also, the UGC Gallery is enriched with a Call To Action button that leads the user to the providers that offer the activities.
Greece | A passion for the great outdoors Video