PROMOTING GREEK TOURISM TOGETHER

We are the collaboration of private sector tourism to promote Greece as a modern and exciting tourism destination. An initiative of the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels, our shareholder is Greek tourism itself.

We design and run innovative campaigns, covering the full range of Greek destinations and visitor experiences. Developing synergies with private and state bodies wherever possible, we are a destination marketing organisation that draws on the latest international trends and best practice in marketing and communication.

The main goal of Greece’s new tourism campaign is to remind international visitors of the feeling of Greek Summer and that being on holiday in Greece is to experience something deeper, more true, more human than elsewhere. It’s the combined feeling of freedom, happiness and contact with nature.