High-flying Hong Kong weekly travel magazine Weekend Weekly introduced its savvy young readers to the Ionian with a 25-page cover story showcasing summer on Zakynthos and Kefalonia and brilliantly capturing the turquoise and green hues of the island region.
A team comprising a deputy editor, model and photographer visited the two islands on a press trip, hosted by Marketing Greece, and executed destination photo shoots at picture-perfect locations like Zakynthos’ Shipwreck beach and Kefalonia’s Myrtos beach.
Brimming with lively, youthful images, the travel destination feature incorporated photos of travellers, quoting them on what they thought of specific beaches. Upscale beachfront hotels conveyed a sense of luxury to the leading travel magazine’s 240,000 affluent, travel-savvy youthful readers.
Atmospheric images of the town of Fiskardo and Melissani Lake, as well as an organic olive oil-tasting experiences counted among the highlights. Local cuisine, produce and culinary personalities figured prominently in the story, along with adventure and water sports, such as base jumping on Zakynthos.
The story also ran in the magazine’s Ipad version, which featured the following two vlogs and multiple social media posts: